Jörg Schmidtsiefen, Managing Director of ArchiMeDes, and the Federal Minister for the Environment Röttgen in conversation at the SessionDesk, the centrepiece of the exhibition.
On Monday, 11 January, 2010, Germany’s International Year of Biodiversity got underway with a ceremony in Berlin: Angela Merkel and the Federal Minister for the Environment Norbert Röttgen presented the political agenda on the conservation of biodiversity at the Natural History Museum inBerlin.
Minister Röttgen then opened the exhibition “Without Diversity in Nature, No Diversity in Business” – part of the German Environment Ministry’s Business and Biodiversity initiative.
On behalf of and in conjunction with the GTZ (German Agency for Technical Cooperation), ArchiMeDes designed and implemented 16 light columns and the highlight of the exhibition: the interactive SessionDesk. The visitors discover the importance of biodiversity and specifically can learn about the global projects of the participating companies.
The exhibition in Japan
The Japanese version of the touring exhibition opened in Tokyo back in mid-December, 2009, and was on show at the EcoProducts Japan – the largest Japanese fair for organic products. Already on the first day of the exhibition, it was visited by the Japanese Minister for the Environment. Archimedes’s richly illustrated and highly informative SessionDesk particularly fascinated visitors at the fair in Tokyo.
More on the B&B initiative, dates and the online version of the exhibitions:
www.business-and-biodiversity.de